By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[109] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[107] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
Google allows businesses to create a free business profile, sometimes referred to as Google My Business (formerly Google Places). Your business profile includes your business name, a brief description, contact information, and even photos. In addition to Google, you should make sure your business is listed on a number of other online directories as well. Some examples include search engines like Bing, directories like Yahoo and Yellow Pages, and platforms like Yelp. Establishing your business listing on all of these sites can be time consuming, but services like Vistaprint's Search Engine Listing Manager can automate the process for you. By entering your information once, we can get you listed on more than 100 directories and sites. And whenever you want to make a change, we will update all of your listings with one click.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for.

There are two main methods to building your website. If you are technically proficient and have the time to invest, you can learn HTML, CSS, and other web development technologies to build a custom website from scratch. This method will give you complete flexibility and control over your website, but will also require a significant time investment. The more popular method is to use an online website builder tool to help you build a professional-looking website in a fraction of the time. With these online tools, you can start with one of hundreds of pre-built templates, then customize the look with your business logo, colors, fonts, and images. Then you add your content, pages, and other items like forms, social media connectors, and shopping carts. Using an online website builder, you can get a highly-personalized business website with minimal effort using easy-to-use tools.
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
×